You deserve smart skincare choices - minus all the hype.


Paula Choice's philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.

We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

We proudly challenge ideas, beliefs and myths to empower you with smart, safe products backed by scientific research.

The beauty-industry is dominated by scary-sounding misinformation, especially when it comes to ingredients. Often, irrelevant research is used, legitimate research is misinterpreted or research is taken out of context to label an ingredient or group of ingredients good or bad for skin's health. At Paula's Choice, we cut through the noise. We explain the research and clearly define what you need to know about skincare, citing exact studies and sources.
We're continually evaluating new data and research around skincare and ingredients. We want to share this information with you, so have an extensive library of expert advice articles on every skincare topic imaginable.

Paula's Choice

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